Accelerate your career in Digital Marketing through our Industry Certification Program in collaboration with the top IIT’s and NIT’s.
Digital marketing is revolutionizing brand promotion online. Explore digital marketing essentials through practical projects including Google Search Ads Live, Facebook Ads Live, and On Page and Off Page techniques.
What Will I Learn ?
Introduction to Digital Marketing
✓ What is Digital Marketing?
✓ Importance and Evolution of Digital Marketing
✓ Key Components of Digital Marketing
✓ Traditional Marketing vs Digital Marketing
✓ The Role of Analytics in Digital Marketing
Website Planning & Creation
✓ Understanding the Purpose of a Website
✓ Website Goals and Audience Identification
✓ Choosing the Right Website Platform (WordPress, Wix, etc.)
✓ Creating Wireframes and Layouts
✓ SEO Considerations for Website Creation
Email Marketing
✓ Basics of Email Marketing
✓ Building and Growing an Email List
✓ Designing Effective Email Campaigns
✓ Personalization and Segmentation in Email Marketing
✓ Best Practices for Email Deliverability and Open Rates
✓ Email Marketing Tools (MailChimp, Constant Contact)
Lead Generation
✓ What is Lead Generation in Digital Marketing?
✓ Organic vs Paid Lead Generation Techniques
✓ Creating Lead Magnets (eBooks, Webinars, Free Trials)
✓ Using Landing Pages for Lead Generation
✓ Tools for Lead Generation (HubSpot, LeadPages)
Social Media Marketing
✓ Importance of Social Media in Digital Marketing
✓ Popular Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
✓ Social Media Content Strategy
✓ Engagement Techniques and Community Building
✓ Social Media Advertising Basics
Search Engine Optimization (SEO)
✓ Introduction to SEO
✓ On-Page SEO (Meta Tags, URL Structure, Keyword Optimization)
✓ Off-Page SEO (Backlinking, Guest Blogging)
✓ Technical SEO (Site Speed, Mobile Optimization, XML Sitemap)
✓ SEO Tools (Google Search Console, SEMrush, Ahrefs)
Google Ads
✓ Introduction to Google Ads
✓ Types of Google Ads (Search, Display, Video)
✓ Keyword Research and Targeting
✓ Setting up and Optimizing Google Search Ads
✓ Budgeting and Bidding Strategies for Google Ads
Content Marketing
✓ What is Content Marketing?
✓ Types of Content (Blogs, Videos, Infographics)
✓ Content Creation Process
✓ Content Distribution Channels
✓ Measuring Content Performance
Affiliate Marketing
✓ Introduction to Affiliate Marketing
✓ How Affiliate Marketing Works
✓ Types of Affiliate Programs (CPS, CPA, CPC)
✓ Choosing the Right Affiliate Programs
✓ Tools for Managing Affiliate Campaigns
Freelancing
✓ Overview of Freelancing in Digital Marketing
✓ Building a Digital Marketing Portfolio
✓ Platforms for Finding Freelance Projects (Upwork, Fiverr)
✓ Tips for Pricing Services and Client Management
Advance Internship Projects
1. Google Search Ads Live Project
✓ Setting Up a Google Search Ads Campaign
✓ Keyword Research and Ad Copy Creation
✓ Analyzing and Optimizing Ad Performance
✓ Adjusting Bids and Budgets for Better ROI
2. Facebook Ads Live Project
✓ Creating a Facebook Ad Campaign
✓ Targeting Audience by Interests, Demographics, and Behavior
✓ Crafting Effective Ad Copy and Visuals
✓ Monitoring Ad Performance and Adjusting Strategies
3. On-Page and Off-Page SEO Live Project
✓ Conducting a Website SEO Audit
✓ Implementing On-Page SEO Changes (Meta Tags, Headers)
✓ Off-Page SEO Tactics (Backlink Acquisition)
✓ Monitoring SEO Progress Using Analytics Tools
Career opportunities
✓ SEO Executive
✓ SEM Specialist
✓ E-Commerce Manager
✓ Content Marketing Manager
✓ Web Analytics Expert
✓ Marketing Executive
✓ Coordinator
✓ Regional Sales Manager
✓ Relationship Manager
✓ Operational Manager
✓ Business Analyst
✓ Project Executive
